Growth Changes the Job of Product Marketing.
Product Marketing leadership for growth-stage B2B technology companies navigating new products, new markets, and increasing GTM complexity.
You’re in a Good Position.
You have a product.
You have a target market for that product.
But …
There’s a Market Understanding Gap.
What your company actually does has outpaced what the market understands.
Or …
There’s a Portfolio Evolution Gap
Your growth, acquisitions, new products, or adjacent markets have created new buyers, a new category, or a different competitive landscape.
Diving Deep
You need to bridge these gaps. And I can help.
I dig into the product, the customer experience, what Sales is hearing, how Product thinks
about it, and how the market perceives it.
That context determines what comes next:
- A Clearer Narrative
- New Positioning
- A Portfolio Story
- Sharper Value Propositions
- Better Assets for Sales
The Work Follows the Problem.
Category Creation & Positioning
Shape how the market understands a technically complex product, particularly when your company is defining a new category or challenging an established one. Create a clear market narrative and competitive position that Product, Marketing, and Sales can carry consistently.
Go-to-Market Leadership
Turn market direction into coordinated action. Align Product, Marketing, Sales, and leadership around the buyers that matter, how your company will reach them, and what each team needs to execute.
Portfolio Clarity
Make sense of a portfolio that has evolved through acquisitions, new products, or expansion into adjacent markets. Clarify how the pieces fit together, which audiences each serves, and how your company should communicate their value.
Experience Built Inside Complex Technology Businesses.
My perspective comes from working across Product, DevRel, Product Marketing, and GTM at companies ranging from growth-stage technology businesses to global enterprises.
Different Needs.
Different Ways to Work Together.
Focused Projects
A defined Product Marketing challenge that needs senior ownership, from strategy through implementation.
Fractional Leadership
Senior Product Marketing leadership when the business needs ownership beyond a single project.
Advisory
An experienced outside perspective on an important product, market, or GTM decision.
Is Your Product Marketing Ready for What’s Next?
Tell me what’s happening. We’ll start there.
I’ve Built Products. I’ve Marketed Them.
I started my career as an application developer and later became a Product Manager, leading software and development teams. That technical foundation still shapes how I approach Product Marketing.
My experience includes commercializing net-new services at AWS, building the Platform Product Marketing function at Sprinklr, and leading enterprise AI marketing at Intel.